Action Steps

The word “goals” almost makes your chest tighten and stress levels rise.

The knowledge of so many past goals that have failed may even lower your self-confidence.

So stop making goals.

Create a vision for your future instead. What do you want to be able to say/do/feel about yourself that you cannot say/do/feel now? Get as specific as you can. Don’t just say “I want to lose weight,” nobody likes to lose anyway. Turn it to a positive, like “I want to be able to fit into size ** jeans,” or “I want to eat 2 healthy meals a day and work out 3 days a week.” Don’t make your vision out of reach.
After you have your vision down, create action steps. What is one small thing you can change now to get one step closer to your vision? Is it changing one junk food snack into something healthier? Is it planning a 10 minute workout once a week? Start small. All the past failures may have eroded your confidence. Small successes will help to build it back up.
And if it doesn’t work, don’t consider it a failure. Figure out what went wrong, what you can do to overcome that, and try again. As long as you keep trying, you are not failing.

I Hear You – What does it mean to be a leader?

The word leader has been getting some mixed definitions lately.

A leader is simply a person who has influence over other people. A leader is not necessarily a manager. A manager is a person who is hired to manage employees. Anyone can be a leader, but it is not easy to be a good leader. A good leader will listen to the advice of the other people in the group and act on that advice. Of course, you cannot please everyone all the time, but a good leader will always do what is best for the group in general. And the only way to find out the needs of the group is to listen.

Learn more Introvert Leader skills by reading Leadership for Introverts.

Book: Timeless SEO Secrets

The book Timeless SEO Secrets that Search Engines Don’t Want You To Know About is now available at Amazon.com and Smashwords.

Dr. Ty Belknap has been working with computers since 1982. He was a networking engineer for companies such as Compaq, Hewlett Packard, and Microsoft.
He first started optimizing web sites in 1995 (before it was called SEO). In 2002, he broke away from Corporate America and started his first web design and internet marketing company. Since then, he has successfully put over 3,000 keywords onto page one of the search engines for almost 200 different industries.
In Timeless SEO Secrets, you will learn how to utilize the power of blogs, domain names, web sites, hosting, and much more to propel your web site to the top of the search engines, Without Knowing How to Code. Find out what the King of the Jungle is in SEO; learn several SEO myths, and much more in this no-fluff eBook.
Whether you are a web designer, SEO expert, internet marketer, or know little about the internet, you can use these secrets to get to the top of the search engines.
Do you run a business that has nothing to do with the internet? Use these tips to guide your SEO professional, and to check to make sure they are doing their job.

Tips for Aspiring Entrepreneurs

Being an entrepreneur myself, and having run a web development business for almost two decades, I have seen many ecommerce businesses come and go. And, with the statistics from the Small Business Administration that say up to 85% of all businesses have been failing within 18 months of starting, the odds are against entrepreneurs.

But there are steps entrepreneurs can take to better those odds.

Start by working on your business. There are five basic questions you can answer that could make a huge difference in the success of your endeavors. They are: Why are you doing what you are doing, what are your core values, what is your mission, what is your strategic vision, and what is your strategy? Working on your business, especially when starting out, is just as important as working in your business. That is why I have created a series of free webinar/workshops (I call them Webishops) to help entrepreneurs at www.webishops.com. These Success Planning Webishops help you to answer each of those five questions.

Introvert entrepreneurs, read my book Leadership for Introverts.

Perfect is the bane of good enough

We all like to have things just right.

But perfection is the bane of good enough. It is almost impossible for anything to be perfect, so ask yourself why you are obsessing over things that others may not even notice. If you are trying to impress someone, is perfection worth the stress it creates? Or do you intentionally nit-pick everything so you can avoid certain people that show up? What is behind the perfectionism? What would life look like if you did not have the need to make everything perfect? Would it ruin your day; or would it actually give you the chance to relax and enjoy it more?

Failing to plan

How are you at planning?

I had several failed startups before my latest two entrepreneurial ventures, which have been very successful. The main thing I did different these last two times was planning. According to the Small Business Administration, 85% of all businesses will fail in the first 18 months. And, 85% of all small businesses have no plan. I do not think that is a coincidence.
There are steps entrepreneurs can take to better those odds. Start by working on your business. There are five basic questions you can answer that could make a huge difference in the success of your endeavors. They are: Why are you doing what you are doing, what are your core values, what is your mission, what is your strategic vision, and what is your strategy? Working on your business, especially when starting out, is just as important as working in your business. That is why I have created a series of free webinar/workshops (I call them Webishops) to help entrepreneurs at www.webishops.com. These Success Planning Webishops help you to answer each of those five questions.

But the videos are just a taste of what you can find in the book Leadership for Introverts.

Career Interview Advice

Be The Interviewer

I have been a professional career coach for six years now, and the top tip I give my clients is to go to the interview with questions for the interviewer. This tactic does two things: First, it helps you be less stressed over the interview and it gives you the opportunity to have a bit of control during the interview. Second, it lets the interviewer know you are serious about working there. Interviewers rarely get asked questions, so it surprises them and makes for a more memorable interview. Just make sure you do your research and have good quality questions to ask.

Measuring Content Marketing Success

How is your content marketing coming along?

Content marketing is essential to establishing credibility as a professional in many types of businesses. At Port Bell (the parent company of MyCoach.Life), we have written content on our main web site; we have set up a second web site (www.webishops.com) specifically for video content, and our blog has podcasts.

It has been interesting trying to gauge metrics with so many different sources across multiple web sites, and no one metric works for everything. We use Google Analytics for our general web sites. It works well, but Google has recently started charging for advanced metrics so the days of free statistics are gone there. We also have metrics provided by our hosting (www.koolwebhosting.com, another part of the Port Bell Consulting Experience), and our webinars have their own metrics. Using all three, we can gauge who read, watched, or listened to our content and where they came from.

If this is starting to sound complicated, your are right, it can be. Contact us if you would like help gauging your content, or other, marketing efforts.

Learn more about content marketing in the book: SEO Secrets That Search Engines Don’t Want You to Know About.

SEO Recommendation Tips

What is your SEO strategy?

After 15 years of running a search engine optimization company, I can say that there is one thing that can be done that will outshine any and all other SEO efforts: Good quality content. There are hundreds of SEO tactics that can be implemented, but if the content is bad, or non-existent, all other efforts will be useless. There are two reasons for this.

First, the search engines look at content to see if it relates to the other SEO efforts. If the content doesn’t match keywords, the search engines will ignore it. Plus, search engines are getting smarter all the time. Good content does not mean keyword stuffing. It is said that content is king, but that is not necessarily true. Good content is king. You need good quality content.

The second reason is that your real motivation is to sell your products or services to real live customers. They will leave very quickly if your content is bad or is nothing more than a keyword article. And remember, as far as SEO goes, there is no such thing as too much content.

Contact me if you need SEO consulting or read my new book SEO Secrets.

-Dr. Ty

Tips on how to promote your business

What are new ways you can promote your business?

Think about what you are not thinking about. Yes, it sounds confusing, but think about what you are not doing right now. Make a list of everything anyone else does to promote their business, no matter how silly it sounds. For instance, it may not seem obvious to a plumber to write an article or do a video. But, a video on how to easily unclog a drain could be of great value to customers and show the person as a professional at the same time.

So stalk your competition and see what they are doing compared to what you are doing. And, look for what neither of you are doing. That could be promotion gold.

Online promotion is always a good option. Read the book SEO Secrets to learn how to get ahead of the competition.