How are you at planning?
I had several failed startups before my latest two entrepreneurial ventures, which have been very successful. The main thing I did different these last two times was planning. According to the Small Business Administration, 85% of all businesses will fail in the first 18 months. And, 85% of all small businesses have no plan. I do not think that is a coincidence.
There are steps entrepreneurs can take to better those odds. Start by working on your business. There are five basic questions you can answer that could make a huge difference in the success of your endeavors. They are: Why are you doing what you are doing, what are your core values, what is your mission, what is your strategic vision, and what is your strategy? Working on your business, especially when starting out, is just as important as working in your business. That is why I have created a series of free webinar/workshops (I call them Webishops) to help entrepreneurs at www.webishops.com. These Success Planning Webishops help you to answer each of those five questions.
But the videos are just a taste of what you can find in the book Leadership for Introverts.
Be The Interviewer
I have been a professional career coach for six years now, and the top tip I give my clients is to go to the interview with questions for the interviewer. This tactic does two things: First, it helps you be less stressed over the interview and it gives you the opportunity to have a bit of control during the interview. Second, it lets the interviewer know you are serious about working there. Interviewers rarely get asked questions, so it surprises them and makes for a more memorable interview. Just make sure you do your research and have good quality questions to ask.
How is your content marketing coming along?
Content marketing is essential to establishing credibility as a professional in many types of businesses. At Port Bell (the parent company of MyCoach.Life), we have written content on our main web site; we have set up a second web site (www.webishops.com) specifically for video content, and our blog has podcasts.
It has been interesting trying to gauge metrics with so many different sources across multiple web sites, and no one metric works for everything. We use Google Analytics for our general web sites. It works well, but Google has recently started charging for advanced metrics so the days of free statistics are gone there. We also have metrics provided by our hosting (www.koolwebhosting.com, another part of the Port Bell Consulting Experience), and our webinars have their own metrics. Using all three, we can gauge who read, watched, or listened to our content and where they came from.
If this is starting to sound complicated, your are right, it can be. Contact us if you would like help gauging your content, or other, marketing efforts.
Learn more about content marketing in the book: SEO Secrets That Search Engines Don’t Want You to Know About.
What is your SEO strategy?
After 15 years of running a search engine optimization company, I can say that there is one thing that can be done that will outshine any and all other SEO efforts: Good quality content. There are hundreds of SEO tactics that can be implemented, but if the content is bad, or non-existent, all other efforts will be useless. There are two reasons for this.
First, the search engines look at content to see if it relates to the other SEO efforts. If the content doesn’t match keywords, the search engines will ignore it. Plus, search engines are getting smarter all the time. Good content does not mean keyword stuffing. It is said that content is king, but that is not necessarily true. Good content is king. You need good quality content.
The second reason is that your real motivation is to sell your products or services to real live customers. They will leave very quickly if your content is bad or is nothing more than a keyword article. And remember, as far as SEO goes, there is no such thing as too much content.
Contact me if you need SEO consulting or read my new book SEO Secrets.
What are new ways you can promote your business?
Think about what you are not thinking about. Yes, it sounds confusing, but think about what you are not doing right now. Make a list of everything anyone else does to promote their business, no matter how silly it sounds. For instance, it may not seem obvious to a plumber to write an article or do a video. But, a video on how to easily unclog a drain could be of great value to customers and show the person as a professional at the same time.
So stalk your competition and see what they are doing compared to what you are doing. And, look for what neither of you are doing. That could be promotion gold.
Online promotion is always a good option. Read the book SEO Secrets to learn how to get ahead of the competition.
Leadership for Introverts
my newest book, is now available for pre-order at Amazon Kindle here.
You can also read the first two chapters for free on Smashwords.
Leadership for Introverts should be available in all major formats by May 15.
It’s time for Serious Growth as an Introvert Leader.
Introverts can make Great Leaders… with the proper training.
And Now there is a book specifically for Introverts on how to do just that!
Some see introversion as a weakness, but it is not. Quiet has Power (think about those awkward silences) and it is time to embrace the Power of the Introvert. Introverts make up half the population of the world, if not more. That means extroverted leaders are not communicating properly with half the people they lead. Let’s show the world how our quiet influence can shape the future.
Learn how to draw from your well of strength so you stop getting that anxious feeling in social situations.
Explore ways to take your Introverted Leadership skills to the next level.
In “Leadership for Introverts,” Ty Belknap (having a Doctorate in Leadership) argues that it is time for quiet, unassuming people to shed the shy title, rise up and show the world the Power of Quiet.
There are hints and tips for working with extroverts, recharging in high-demand situations, and even “For Extroverts” areas to help them understand introverts more.
Whether you need help working with teams, handling social situations, leading an extroverted child, or designing a retreat that will work for both extroverts and introverts, this is the book for you.
and with sections on how introverts can master networking, marketing, and even leading extroverts, “Leadership for Introverts” will forever change the way you see yourself.
Dr. Ty shows you how the power of coaching questions can propel your leadership abilities.
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