What is your SEO strategy?
After 15 years of running a search engine optimization company, I can say that there is one thing that can be done that will outshine any and all other SEO efforts: Good quality content. There are hundreds of SEO tactics that can be implemented, but if the content is bad, or non-existent, all other efforts will be useless. There are two reasons for this.
First, the search engines look at content to see if it relates to the other SEO efforts. If the content doesn’t match keywords, the search engines will ignore it. Plus, search engines are getting smarter all the time. Good content does not mean keyword stuffing. It is said that content is king, but that is not necessarily true. Good content is king. You need good quality content.
The second reason is that your real motivation is to sell your products or services to real live customers. They will leave very quickly if your content is bad or is nothing more than a keyword article. And remember, as far as SEO goes, there is no such thing as too much content.
Contact me if you need SEO consulting or read my new book SEO Secrets.
What are new ways you can promote your business?
Think about what you are not thinking about. Yes, it sounds confusing, but think about what you are not doing right now. Make a list of everything anyone else does to promote their business, no matter how silly it sounds. For instance, it may not seem obvious to a plumber to write an article or do a video. But, a video on how to easily unclog a drain could be of great value to customers and show the person as a professional at the same time.
So stalk your competition and see what they are doing compared to what you are doing. And, look for what neither of you are doing. That could be promotion gold.
Online promotion is always a good option. Read the book SEO Secrets to learn how to get ahead of the competition.
Firing someone is a difficult decision, but the reason to fire is a person rarely a spur of the moment thing. Chances are, many instances have already happened, and the person is probably a toxic element in the team. When it is decided to fire a person, do it quickly. Growth cannot happen in a toxic environment, and if you have decided to fire a person then the rest of the team already knows this person is toxic. The longer the person is allowed to stay in the team, the more poison that person will spread.
Brainstorming is a common practice in businesses, and brainstorming has come up with some amazing ideas and inventions. But there is one fundamental flaw in brainstorming: No new thoughts seem to emerge once one person comes up with a good idea. The main reason is because everyone bands together to refine and hone that one good idea into a fantastic revelation.
But what if you want several new ideas? What are good ways to keep the creative juices flowing? One way is to start the brainstorming session before everyone meets in person. Send out an email with details on the brainstorming session and allow members to submit suggestions before the session actually starts. There are a couple of benefits to this: First, it allows the introverts in the group time to think about new ideas. Introverts process internally, and too much talking while they are processing can make an introvert shut down and stop contributing during a meeting. Sending out an email in advance will help them be more creative. Second, it gives the opportunity for more independent ideas to come forth. Rather than everyone banding together on the first good idea, it gives the opportunity for the group to look at many ideas.
The best thing I ever did to help grow my business was to start working on my business in a consistent manner.
We work in our businesses every day. Without that, we wouldn’t be in business. But, a ship going fast in the wrong direction will not reach its target. Being busy just for the sake of filling up your day probably will not make you successful. Working on the business is just as important, if not more so, than working in the business.
I would say a minimum of 5% of your work week should be devoted to working in your business.
In fact, I feel this is so important that I have created five videos on how to successfully work in your business. You can find them, for free, by going to www.webishops.com and clicking on Success Planning. I started my coaching practice in 2015, but did not implement consistently working on my business until 2016, and it made a huge difference in the success of my practice.
But this isn’t just for businesses. Working “ON” is important for leadership, personal development, and pretty much every are of your life.