Measuring Content Marketing Success

How is your content marketing coming along?

Content marketing is essential to establishing credibility as a professional in many types of businesses. At Port Bell (the parent company of MyCoach.Life), we have written content on our main web site; we have set up a second web site (www.webishops.com) specifically for video content, and our blog has podcasts.

It has been interesting trying to gauge metrics with so many different sources across multiple web sites, and no one metric works for everything. We use Google Analytics for our general web sites. It works well, but Google has recently started charging for advanced metrics so the days of free statistics are gone there. We also have metrics provided by our hosting (www.koolwebhosting.com, another part of the Port Bell Consulting Experience), and our webinars have their own metrics. Using all three, we can gauge who read, watched, or listened to our content and where they came from.

If this is starting to sound complicated, your are right, it can be. Contact us if you would like help gauging your content, or other, marketing efforts.

Referral Groups

Referral Groups – Yay or Nay

Referral networking meetings are vitally important for many small business owners. Ask any group of entrepreneurs where their clients come from, and referrals will always be toward the top of the list. But referrals do not just come from previous clients; they can also come from people who know, trust, and like you. Consistently going to networking meetings, whether they are national organizations or independent, can help you be known by other small business professionals in the area and will help get more referrals. The trick is to refer more people than referrals you receive. Be a benefit to the other people in the group. Of course, this means that you need to be able to trust them as well.

What do you think of referral groups? Leave a comment, I’d like to hear from you!

-Dr. Ty

Best SEO Results

Local SEO

I ran a local web design and search engine optimization company for 15 years before starting my coaching practice.  The more the internet becomes the default place to look for businesses and services; the more important it will be for proper search engine optimization (SEO). Every business, even global businesses, should do local SEO. More and more people don’t just type the keyword they are looking for. Instead, they type the keyword and their city or zip code.

Local SEO is less expensive than global SEO so it is a more affordable option for local businesses, especially businesses that depend on clients that live close by. I have repeatedly tried to get restaurant owners to think very locally when it comes to their SEO. In cases like that, don’t stop with the city. We helped one restaurant get onto page one for the street where they were located and that alone resulted in a 15% increase in lunch business.

And, as always, please contact me for SEO consulting.

SEO Recommendation Tips

What is your SEO strategy?

After 15 years of running a search engine optimization company, I can say that there is one thing that can be done that will outshine any and all other SEO efforts: Good quality content. There are hundreds of SEO tactics that can be implemented, but if the content is bad, or non-existent, all other efforts will be useless. There are two reasons for this.

First, the search engines look at content to see if it relates to the other SEO efforts. If the content doesn’t match keywords, the search engines will ignore it. Plus, search engines are getting smarter all the time. Good content does not mean keyword stuffing. It is said that content is king, but that is not necessarily true. Good content is king. You need good quality content.

The second reason is that your real motivation is to sell your products or services to real live customers. They will leave very quickly if your content is bad or is nothing more than a keyword article. And remember, as far as SEO goes, there is no such thing as too much content.

Contact me if you need SEO consulting.

-Dr. Ty

Tips on how to promote your business

What are new ways you can promote your business?

Think about what you are not thinking about. Yes, it sounds confusing, but think about what you are not doing right now. Make a list of everything anyone else does to promote their business, no matter how silly it sounds. For instance, it may not seem obvious to a plumber to write an article or do a video. But, a video on how to easily unclog a drain could be of great value to customers and show the person as a professional at the same time.

So stalk your competition and see what they are doing compared to what you are doing. And, look for what neither of you are doing. That could be promotion gold.

Networking for Introverts

Networking for Introverts

Networking for Introverts

It is true that some people are more natural networkers than others. Extroverts seem to be able to naturally socialize, and they are so good at small talk. Being an introvert does not mean a person is shy, however. Introverts just need a reason to network. Social situations are the bane of an introvert, so try to find a reason to be at the event. Networking can be a great avenue to get your products and services known, so find ways to make it easier. Make it a fact-finding mission. Or, if you know some of the people who will be there, check out their social media profiles to find a common interest you can talk about. Finding a purpose to network will make it a lot more enjoyable.

Learn more about networking for introverts in my new book, Leadership for Introverts.

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#networking #introverts #leadership #book #leadershipforintroverts

Leadership for Introverts book

Book: Leadership for Introverts

Leadership for Introverts

my newest book, is now available for pre-order at Amazon Kindle here.

You can also read the first two chapters for free on Smashwords.

Leadership for Introverts should be available in all major formats by May 15.

Synopsis:

It’s time for Serious Growth as an Introvert Leader.

Introverts can make Great Leaders… with the proper training.
And Now there is a book specifically for Introverts on how to do just that!
Some see introversion as a weakness, but it is not. Quiet has Power (think about those awkward silences) and it is time to embrace the Power of the Introvert. Introverts make up half the population of the world, if not more. That means extroverted leaders are not communicating properly with half the people they lead. Let’s show the world how our quiet influence can shape the future.
Learn how to draw from your well of strength so you stop getting that anxious feeling in social situations.
Explore ways to take your Introverted Leadership skills to the next level.
In “Leadership for Introverts,” Ty Belknap (having a Doctorate in Leadership) argues that it is time for quiet, unassuming people to shed the shy title, rise up and show the world the Power of Quiet.
There are hints and tips for working with extroverts, recharging in high-demand situations, and even “For Extroverts” areas to help them understand introverts more.
Whether you need help working with teams, handling social situations, leading an extroverted child, or designing a retreat that will work for both extroverts and introverts, this is the book for you.
and with sections on how introverts can master networking, marketing, and even leading extroverts, “Leadership for Introverts” will forever change the way you see yourself.
Dr. Ty shows you how the power of coaching questions can propel your leadership abilities.

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#introverts #leadership #leadershipforintroverts #quietinfluence

Motivation

The Happy Introvert

America is an extroverted country, and it is expected to attend parties. Parties are not the best way introverts can think of to spend their time, but social pressure can get the best of us at times. So, introverts will agree to go to a party, or even schedule a party at their house, then cancel at the last minute. This gives the introvert a bit of guilt, but a great deal of relief at the same time. Now they do not have to worry about what they are going to say or what to do after the first five minutes of the party.

Being a professional life coach and introvert, I have learned from my own past social mistakes. There have been many times I have cancelled at the last minute, or not shown up to a party. And I know I am not the only one, I have coached several introverts who initially felt guilty about the same thing. But every time I help them track the event to its beginning, it has been an extrovert that has pressured them into attending in the first place. It is common for introverts to not want to hurt their friend’s feelings, but it will hurt them less to say no right away than cancelling at the last minute.

So the next time you are invited to a party, ask important questions like “is there a goal or is it socializing without a purpose?” And don’t fall for extroverty stuff like “it’ll be fun!” or “it won’t be the same without you!” Yes, it will be the same without you. Be polite to your extrovert friend when you decline their invitation. And it’s totally acceptable to tell them “thank you for inviting me, but I feel like introverting tonight.” As an added bonus, they will have NO idea how to react to that.

Local vs. Virtual Business Coaching

I would say that whether local or virtual business coaching is better is completely dependent on the person. I offer both, and most of my clients take advantage of virtual coaching because they are in different parts of the country or in different countries.

There are many fantastic online business coaches. My recommendation would be to take advantage of the free first session (for those coaches that offer it) to make sure the two of you can work together.

Certifications are important. The International Coach Federation is the gold standard of coaching today, but many colleges are now offering degrees in coaching as well. I would recommend taking the college path because you learn a lot more than just coaching, and many colleges offer certification as part of the degree.

The number 1 thing to look for in a business coach is compatibility. Hopefully the coach you are considering has a free initial session so you can make sure that person is good fit with your personality. An amazing coach may not be the right one for you if your personalities clash.

Click here to schedule a free coaching session at MyCoach.Life.

-Dr. Ty

Tips for Aspiring Entrepreneurs

Being an entrepreneur myself, and having run a web development business for almost two decades, I have seen many ecommerce businesses come and go. And, with the statistics from the Small Business Administration that say up to 85% of all businesses have been failing within 18 months of starting, the odds are against entrepreneurs.

But there are steps entrepreneurs can take to better those odds. Start by working on your business. There are five basic questions you can answer that could make a huge difference in the success of your endeavors. They are: Why are you doing what you are doing, what are your core values, what is your mission, what is your strategic vision, and what is your strategy? Working on your business, especially when starting out, is just as important as working in your business. That is why I have created a series of free webinar/workshops (I call them Webishops) to help entrepreneurs at www.webishops.com. These Success Planning Webishops help you to answer each of those five questions.