The elevator pitch is important in today’s business settings; it is a way to tell people what you do without spending a half hour doing it.
“I help people create their amazing tomorrow.” There are many different ways to create an elevator pitch, and everyone has a different slant on how to do it. Personally, I like the elevator pitch that makes the listener want to ask questions. I could say that I am a business, career, and life coach, but coaching is still one of those professions that seem ambiguous. The elevator pitch should say exactly what you do in as few words as possible. A humorous pitch, if done right, works also. A local drain cleaning company has the pitch: “I get the **** out of your life.” Be careful with humor, however, it can backfire. Spend time creating the right elevator pitch. I would say it can be up to 60 seconds, but 30 would be ideal. You should include your business name at the end and have a business card ready to hand to the listener.
Developing an elevator pitch is extremely important for introverts.
We tend to get flustered when we do not have a reply ready to go (extroverts, ever ask a person what should be an easy question, but you get that “deer in the headlights” look back?). Developing your elevator pitch will not only give you something to say, it will help you be more comfortable in networking settings.
As entrepreneurs and solopreneurs we tend to try to do everything ourselves.
But, as much as we want to tell our children that it’s true, we are not good at everything.
I would say the biggest change I made that has impacted my businesses has been admitting that I am not good at everything, and some things really drain my energy.
I love coaching; it is a great thrill to help my clients see a brighter future.
But I am so bad with numbers that I cannot even put receipts into my accounting software correctly. I used to dread the time when I had to input all those boring numbers so much so that thinking about it would sap my energy. Yes, it cost a bit of money, but hiring someone to take care of that part was such a relief that I feel like I am better at what I do because I am not worrying about that part anymore. What saps your energy? What would it really cost to hire someone else to do it? Picture yourself several months into the future. How do you envision yourself if you didn’t have to worry about doing that task anymore? If you feel a huge weight being lifted off you, it may be well worth looking into hiring someone.
The best thing I ever did to help grow my business was to start working on my business in a consistent manner.
We work in our businesses every day. Without that, we wouldn’t be in business. But, a ship going fast in the wrong direction will not reach its target. Being busy just for the sake of filling up your day probably will not make you successful. Working on the business is just as important, if not more so, than working in the business.
I would say a minimum of 5% of your work week should be devoted to working in your business.
In fact, I feel this is so important that I have created five videos on how to successfully work in your business. You can find them, for free, by going to www.webishops.com and clicking on Success Planning. I started my coaching practice in 2015, but did not implement consistently working on my business until 2016, and it made a huge difference in the success of my practice.
But this isn’t just for businesses. Working “ON” is important for leadership, personal development, and pretty much every are of your life.
According to the Small Business Administration, there are over 28 million small businesses in the US, 80% of which are self-employed or solopreneurs.
Approximately 85% of small businesses will not make it past the first two years, and approximately 85% of small businesses have no business plan. That number is too close to be coincidence. Plan for success. I have started several small businesses, and the two that were most successful were the ones that I carefully planned from the beginning. As a business coach, I see the lack of planning from my clients so much that I created a series of free “Planning for Success” Webishops (webinar/workshops located at www.webishops.com) to help entrepreneurs understand the importance of planning for success. Of course, things never go according to plan. So planning for obstacles, and ways to get around them, can help you succeed that much more.
The grass really is greener sometimes, but there are also ways to thrive right where you are.
The big question is whether your current job can turn into your dream career, or if it is time to look for that greener grass
And that is where a career coach can help. I coached a person recently who was frustrated at her job and was ready to change to a new company. She felt like he wasn’t paid enough for the work she did, and she hadn’t had a raise in years. After just a few coaching sessions, however, she realized that she made great money and had better benefits than most other companies offer. The subject quickly turned from career coaching to financial coaching.
This example shows how coaching may be able to help you determine where the greenest grass really is. Look into coaching today. Your Amazing Tomorrow is waiting for you.
Large meeting are a great way to get noticed, in both good and bad ways.
There may be the easy going extrovert, happily pumping hands and making connections. The extrovert will be leaning forward in his chair, ready for an exchange of ideas to take place. Then there may be the introvert, backed against a wall, afraid someone will talk to them because they have no idea what they will say back. When the meeting actually starts, which usually takes a year or two, the introvert will sink into his chair, hoping he won’t be called upon. Too much external stimulation makes introverts shut down, but there are things that can be done when a quiet person needs to get his voice heard.
Try to get ahold of the meeting schedule beforehand. Or, send an email to the person who scheduled the meeting to see if you can get an idea of the topics that will be covered. As an introvert, you can use that information to plan ahead what you will talk about. And, since introverts process internally, this will give you time to come up with good ideas. The added benefit is that you will also feel (a bit) more comfortable during the meeting.
And keep a lookout for the #leadershipforintrovertsbook due out soon! Keep updated at www.leadershipintroverts.com.
Every person has limiting beliefs about something.
People generally seek professional advice when they get frustrated or irritated about being stuck due to those limiting beliefs.
But, there are two reasons why they do not take or use the advice they get. First, the advice is usually the professional talking about how they would solve the problem.
That is no different from going to a motivational seminar, however. When you first leave the seminar you are all pumped up. Then, within a few days, you are back to where you were before because what you heard didn’t help make a personal change.
The second reason professional advice rarely works is because the advice did not help remove the original limiting belief that stopped the person. It may be great advice, but if past events have caused a sticking point in the person, they will not be able to use that advice. That is why a professional life coach is so important. A professional coach will help the person shatter those limiting beliefs.
One activity is to look back into your past to find a time when the issue did not affect you. What happened after that to cause the limiting belief? Did someone say or do something negative? Did setbacks cause a belief that you were not good enough?
See that time for what it really is. If it was a person saying or doing something negative, that is on them, not you. If it was a belief formed due to setbacks, look at the setback as a learning opportunity. What did you learn from it? You may see that what you learned from that negative event actually helped you to get where you are. Seeing the incident for what it really is can help to shatter limiting beliefs.
Please contact me if you would like a free initial strategy session. Your Amazing Tomorrow can start right now.
To-do lists can help a great deal, and it is important to categorize your to dos by importance.
But, there is one thing that takes a higher priority than the to-do list; your calendar. So once your to-do list is done for the day (or week), schedule the items on your calendar. Not only will this make it more likely that you will get the items done, but you will also have a better idea about how much of your day will be taken for each item.
Do you find it difficult to get to sleep sometimes? Do tomorrow’s to-do list before you go to bed. Writing the items down will help get them out of your mind so you can relax better before bed.
The biggest business lesson I learned as an entrepreneur is that there is no such thing as a solopreneur; meaning you cannot do it alone. Everyone needs help. You may be great at designing a better mouse trap, but that does not mean you are great at marketing. And if you are great at marketing, you may not be great with finances. Nobody can do everything a business, even a one-person operation, requires.
What is the biggest business lesson you have learned?
One of the most common mistakes I’ve seen over and over with entrepreneurs and small business is a lack of branding.
As an example, a local flooring company has billboard ads and banner ads on web sites; they advertise in local newspapers and they have their web site. They do a great job of advertising across markets, but every ad is different. The look, feel, even the coloring of each ad is different. The company has a logo, but they don’t use it in every ad, and some ads have colors that clash with their logo colors. Make sure colors compliment the logo, and always use the logo. I would say to always use the same font as well, but definitely do not use multiple fonts in the same marketing piece. Be consistent, branding is vitally important whether you have a small business, are an entrepreneur, or even if you have a coaching practice.
Have your logo displayed on all advertising. If you don’t like your logo, hire someone to develop a new logo for you. Do you not have a logo because “nobody can create what I want”? What’s behind that? Are you a bit of a perfectionist? Maybe you need to let it go. Give the designer free reign to develop something. And don’t automatically say no to everything. Get the opinions of employees, friends, even customers before you say no.
Once you have your logo, keep the colors the same and use complimentary colors on everything you do. Coloring is as much a part of branding as the logo. The more you make everything the same, the more people will start to recognize your particular brand.