I ran a local web design and search engine optimization company for 15 years before starting my coaching practice. The more the internet becomes the default place to look for businesses and services; the more important it will be for proper search engine optimization (SEO). Every business, even global businesses, should do local SEO. More and more people don’t just type the keyword they are looking for. Instead, they type the keyword and their city or zip code.
Local SEO is less expensive than global SEO so it is a more affordable option for local businesses, especially businesses that depend on clients that live close by. I have repeatedly tried to get restaurant owners to think very locally when it comes to their SEO. In cases like that, don’t stop with the city. We helped one restaurant get onto page one for the street where they were located and that alone resulted in a 15% increase in lunch business.
And, as always, please contact me for SEO consulting.
What is your SEO strategy?
After 15 years of running a search engine optimization company, I can say that there is one thing that can be done that will outshine any and all other SEO efforts: Good quality content. There are hundreds of SEO tactics that can be implemented, but if the content is bad, or non-existent, all other efforts will be useless. There are two reasons for this.
First, the search engines look at content to see if it relates to the other SEO efforts. If the content doesn’t match keywords, the search engines will ignore it. Plus, search engines are getting smarter all the time. Good content does not mean keyword stuffing. It is said that content is king, but that is not necessarily true. Good content is king. You need good quality content.
The second reason is that your real motivation is to sell your products or services to real live customers. They will leave very quickly if your content is bad or is nothing more than a keyword article. And remember, as far as SEO goes, there is no such thing as too much content.
Contact me if you need SEO consulting.