SEO Recommendation Tips

What is your SEO strategy?

After 15 years of running a search engine optimization company, I can say that there is one thing that can be done that will outshine any and all other SEO efforts: Good quality content. There are hundreds of SEO tactics that can be implemented, but if the content is bad, or non-existent, all other efforts will be useless. There are two reasons for this.

First, the search engines look at content to see if it relates to the other SEO efforts. If the content doesn’t match keywords, the search engines will ignore it. Plus, search engines are getting smarter all the time. Good content does not mean keyword stuffing. It is said that content is king, but that is not necessarily true. Good content is king. You need good quality content.

The second reason is that your real motivation is to sell your products or services to real live customers. They will leave very quickly if your content is bad or is nothing more than a keyword article. And remember, as far as SEO goes, there is no such thing as too much content.

Contact me if you need SEO consulting.

-Dr. Ty

Networking for Introverts

Networking for Introverts

Networking for Introverts

It is true that some people are more natural networkers than others. Extroverts seem to be able to naturally socialize, and they are so good at small talk. Being an introvert does not mean a person is shy, however. Introverts just need a reason to network. Social situations are the bane of an introvert, so try to find a reason to be at the event. Networking can be a great avenue to get your products and services known, so find ways to make it easier. Make it a fact-finding mission. Or, if you know some of the people who will be there, check out their social media profiles to find a common interest you can talk about. Finding a purpose to network will make it a lot more enjoyable.

Learn more about networking for introverts in my new book, Leadership for Introverts.

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#networking #introverts #leadership #book #leadershipforintroverts

Businessman holding coffee cup

Entrepreneurs and Small Business: Do You Have an Elevator Pitch?

The elevator pitch is important in today’s business settings; it is a way to tell people what you do without spending a half hour doing it.

“I help people create their amazing tomorrow.” There are many different ways to create an elevator pitch, and everyone has a different slant on how to do it. Personally, I like the elevator pitch that makes the listener want to ask questions.  I could say that I am a business, career, and life coach, but coaching is still one of those professions that seem ambiguous. The elevator pitch should say exactly what you do in as few words as possible. A humorous pitch, if done right, works also. A local drain cleaning company has the pitch: “I get the **** out of your life.” Be careful with humor, however, it can backfire. Spend time creating the right elevator pitch. I would say it can be up to 60 seconds, but 30 would be ideal. You should include your business name at the end and have a business card ready to hand to the listener.

Developing an elevator pitch is extremely important for introverts.

We tend to get flustered when we do not have a reply ready to go (extroverts, ever ask a person what should be an easy question, but you get that “deer in the headlights” look back?). Developing your elevator pitch will not only give you something to say, it will help you be more comfortable in networking settings.

bicyclist golden gate bridge

Entrepreneurs: How to Have More Energy

As entrepreneurs and solopreneurs we tend to try to do everything ourselves.

But, as much as we want to tell our children that it’s true, we are not good at everything.

I would say the biggest change I made that has impacted my businesses has been admitting that I am not good at everything, and some things really drain my energy.

I love coaching; it is a great thrill to help my clients see a brighter future.

But I am so bad with numbers that I cannot even put receipts into my accounting software correctly. I used to dread the time when I had to input all those boring numbers so much so that thinking about it would sap my energy. Yes, it cost a bit of money, but hiring someone to take care of that part was such a relief that I feel like I am better at what I do because I am not worrying about that part anymore. What saps your energy? What would it really cost to hire someone else to do it? Picture yourself several months into the future. How do you envision yourself if you didn’t have to worry about doing that task anymore? If you feel a huge weight being lifted off you, it may be well worth looking into hiring someone.

The Biggest Business Lesson I Learned

The biggest business lesson I learned as an entrepreneur is that there is no such thing as a solopreneur; meaning you cannot do it alone. Everyone needs help. You may be great at designing a better mouse trap, but that does not mean you are great at marketing. And if you are great at marketing, you may not be great with finances. Nobody can do everything a business, even a one-person operation, requires.

What is the biggest business lesson you have learned?

female bartender entrepreneur

Best Entrepreneurial Traits

One of the best traits of successful entrepreneurs is the follow-through.

Some entrepreneurs are always out looking for the next great thing, but they sometimes forget to look at what’s right in front of them. As an example, an entrepreneur might be looking at a way to break into online shopping without realizing that the brick and mortar store they have could turn into a great franchise opportunity.

Resist the temptation to go in a certain direction just because it’s what’s hot right now. Doing one thing to the best of your ability will generate much more success than doing several things in a mediocre way.

5 Things Entrepreneurs Can Learn By Having A Job

5 Things Entrepreneurs Can Learn By Having A Job

The entrepreneurial lifestyle is very alluring. Making your own schedule, hand-picking your clients and determining your own rates sounds very enticing. The ability to get up whenever you want, enjoy a cup of coffee or tea, and not have to worry about the grinding commute is almost too tempting to pass up, not to mention deciding to go on vacation whenever you want.

But being a true entrepreneur means deciding not to do many of those things. In fact, being an entrepreneur, on average, is more grueling than working as an employee, and the employee lifestyle can teach entrepreneurs 5 much needed skills

1. Setting a schedule: The phrase “the early bird catches the worm” may have its origin in the 1600’s, but it is still true today. Most companies have set schedules for their employees. The standard is still an 8-hour work day. And, while part of the dream of being an entrepreneur is being able to rise and shine at the crack of noon, most successful self-employed people have a set schedule that they keep on a daily basis. Even artistic entrepreneurs, like Stephen King, have a schedule. He used to write 10 pages a day, no matter how long it took, every single day, even on holidays.

2. Customer Service: These days, it is very easy to return an item to a store that you do not like, sometimes even if you have already used it. Large company owners know that brand loyalty is non-existent these days, so in the 80’s a new slogan began to catch on. “The customer is always right” has been the bane of many salespersons’ existence for the last 30+ years. However, this saying does not mean that you have to bow down to an unruly client. Being an entrepreneur means you can pick and choose your clients. But, once you have decided to work with a client, it is part of your job to make them happy; and that may mean going above and beyond what you agreed to do. In fact, it is possible that doing more than what was agreed to is part of being a true entrepreneur.

3. Commitment: Think of this word, and associate it with a handyman, painter, web designer, or other service related business and you will probably think the two don’t go together. Unfortunately, that is sometimes true. But that is why commitment is so important. I know a web design company that gives a discount to every client that comes to them with a half-done web site where the designer disappeared. This company does no marketing because they are already too busy just from word-of-mouth. Keeping your commitments will help you stand out from the pack.

4. Getting Paid: How long would you work for a company if they stopped paying you? Getting a steady paycheck is probably the number one reason most people work for someone else. But entrepreneurs seem to relish in not getting paid. It has been reported that neither Bill Gates nor Jeff Bezos took a single paycheck from their respective companies the first few years they were in business. But, in general, that is a recipe for disaster. Pay yourself first. It’s your company, and you need to feel good about working in it. Give yourself a paycheck and, if you have to, loan some of it back to your company.

5. Job Hunting: There are very few people that stay with the same company their entire lives anymore. That is partly because pensions are gone and retirement pay is unheard of anymore. But it is also partly because there are many more companies than there used to be. In mentoring, I tell younger generations to work as hard and as smart as they can because people are watching them. If their boss won’t give them a raise, someone else will offer them a better job. And entrepreneurs need to keep this in mind. Not for your employees, but for you. If your business isn’t paying enough, it might be time to look at an exit strategy. Maybe your product or service isn’t as popular as you thought it would be. Or possibly working for yourself is harder than you thought. Whatever the reason may be, you don’t have to go down with the ship. And the advantage is that now you have the experience of running a small business. Whether or not it was successful, the experience is one that has many advantages.