What do you believe in? What are your Core Values?One common definition of core values is: Core values are commonly held beliefs and commitments. However, core values are personal, so you could say that your core values are what define you, or what define your business. Most people and most businesses have arbitrary core values. They have not specifically defined their core values. so those values can change based on how you or the business is doing or on how the CEO feels.

But that could be a recipe for disaster. As an example, let’s say you get a job offer from a company that wants to give you a larger salary and a signing bonus. That may seem amazing on the surface. But you could be very unhappy in that job if the company’s core values are different than yours.

Have you listened to the first podcast, Success Begins With Why?

And keep a lookout for my new book, , coming early 2018.