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Entrepreneurs and Small Business: Do You Have an Elevator Pitch?

The elevator pitch is important in today’s business settings; it is a way to tell people what you do without spending a half hour doing it.

“I help people create their amazing tomorrow.” There are many different ways to create an elevator pitch, and everyone has a different slant on how to do it. Personally, I like the elevator pitch that makes the listener want to ask questions.  I could say that I am a business, career, and life coach, but coaching is still one of those professions that seem ambiguous. The elevator pitch should say exactly what you do in as few words as possible. A humorous pitch, if done right, works also. A local drain cleaning company has the pitch: “I get the **** out of your life.” Be careful with humor, however, it can backfire. Spend time creating the right elevator pitch. I would say it can be up to 60 seconds, but 30 would be ideal. You should include your business name at the end and have a business card ready to hand to the listener.

Developing an elevator pitch is extremely important for introverts.

We tend to get flustered when we do not have a reply ready to go (extroverts, ever ask a person what should be an easy question, but you get that “deer in the headlights” look back?). Developing your elevator pitch will not only give you something to say, it will help you be more comfortable in networking settings.

bicyclist golden gate bridge

Entrepreneurs: How to Have More Energy

As entrepreneurs and solopreneurs we tend to try to do everything ourselves.

But, as much as we want to tell our children that it’s true, we are not good at everything.

I would say the biggest change I made that has impacted my businesses has been admitting that I am not good at everything, and some things really drain my energy.

I love coaching; it is a great thrill to help my clients see a brighter future.

But I am so bad with numbers that I cannot even put receipts into my accounting software correctly. I used to dread the time when I had to input all those boring numbers so much so that thinking about it would sap my energy. Yes, it cost a bit of money, but hiring someone to take care of that part was such a relief that I feel like I am better at what I do because I am not worrying about that part anymore. What saps your energy? What would it really cost to hire someone else to do it? Picture yourself several months into the future. How do you envision yourself if you didn’t have to worry about doing that task anymore? If you feel a huge weight being lifted off you, it may be well worth looking into hiring someone.

Tips To Grow Your Business

The best thing I ever did to help grow my business was to start working on my business in a consistent manner.

We work in our businesses every day. Without that, we wouldn’t be in business. But, a ship going fast in the wrong direction will not reach its target. Being busy just for the sake of filling up your day probably will not make you successful. Working on the business is just as important, if not more so, than working in the business.

I would say a minimum of 5% of your work week should be devoted to working in your business.

In fact, I feel this is so important that I have created five videos on how to successfully work in your business. You can find them, for free, by going to and clicking on Success Planning. I started my coaching practice in 2015, but did not implement consistently working on my business until 2016, and it made a huge difference in the success of my practice.

But this isn’t just for businesses. Working “ON” is important for leadership, personal development, and pretty much every are of your life.

entrepreneur coach

Advice To New Entrepreneurs

According to the Small Business Administration, there are over 28 million small businesses in the US, 80% of which are self-employed or solopreneurs.

Approximately 85% of small businesses will not make it past the first two years, and approximately 85% of small businesses have no business plan. That number is too close to be coincidence. Plan for success. I have started several small businesses, and the two that were most successful were the ones that I carefully planned from the beginning. As a business coach, I see the lack of planning from my clients so much that I created a series of free “Planning for Success” Webishops (webinar/workshops located at to help entrepreneurs understand the importance of planning for success. Of course, things never go according to plan. So planning for obstacles, and ways to get around them, can help you succeed that much more.

Hire A Coach And Set Yourself Free

Every person has limiting beliefs about something.

People generally seek professional advice when they get frustrated or irritated about being stuck due to those limiting beliefs.

But, there are two reasons why they do not take or use the advice they get. First, the advice is usually the professional talking about how they would solve the problem.

That is no different from going to a motivational seminar, however. When you first leave the seminar you are all pumped up. Then, within a few days, you are back to where you were before because what you heard didn’t help make a personal change.
The second reason professional advice rarely works is because the advice did not help remove the original limiting belief that stopped the person. It may be great advice, but if past events have caused a sticking point in the person, they will not be able to use that advice. That is why a professional life coach is so important. A professional coach will help the person shatter those limiting beliefs.
One activity is to look back into your past to find a time when the issue did not affect you. What happened after that to cause the limiting belief? Did someone say or do something negative? Did setbacks cause a belief that you were not good enough?

See that time for what it really is. If it was a person saying or doing something negative, that is on them, not you. If it was a belief formed due to setbacks, look at the setback as a learning opportunity. What did you learn from it? You may see that what you learned from that negative event actually helped you to get where you are. Seeing the incident for what it really is can help to shatter limiting beliefs.

Please contact me if you would like a free initial strategy session. Your Amazing Tomorrow can start right now.

-Dr. Ty

To-Do List

To-do lists can help a great deal, and it is important to categorize your to dos by importance.

But, there is one thing that takes a higher priority than the to-do list; your calendar. So once your to-do list is done for the day (or week), schedule the items on your calendar. Not only will this make it more likely that you will get the items done, but you will also have a better idea about how much of your day will be taken for each item.

Do you find it difficult to get to sleep sometimes? Do tomorrow’s to-do list before you go to bed. Writing the items down will help get them out of your mind so you can relax better before bed.

The Biggest Business Lesson I Learned

The biggest business lesson I learned as an entrepreneur is that there is no such thing as a solopreneur; meaning you cannot do it alone. Everyone needs help. You may be great at designing a better mouse trap, but that does not mean you are great at marketing. And if you are great at marketing, you may not be great with finances. Nobody can do everything a business, even a one-person operation, requires.

What is the biggest business lesson you have learned?

female bartender entrepreneur

Best Entrepreneurial Traits

One of the best traits of successful entrepreneurs is the follow-through.

Some entrepreneurs are always out looking for the next great thing, but they sometimes forget to look at what’s right in front of them. As an example, an entrepreneur might be looking at a way to break into online shopping without realizing that the brick and mortar store they have could turn into a great franchise opportunity.

Resist the temptation to go in a certain direction just because it’s what’s hot right now. Doing one thing to the best of your ability will generate much more success than doing several things in a mediocre way.

Are You A Problem Solver?

“You will get all you want in life, if you help enough other people get what they want,” – Zig Ziglar.

Small business owners will not keep their businesses going for long without income and cash flow, but we sometimes forget that our ultimate goal is to help people. By helping more people we will be more successful. So, don’t worry about the money, it will come.

You can be more successful, whether you work for yourself or for someone else, if you figure out how to solve the problems others have. The more problems you can solve, the more successful you are likely to to be.