I ran a local web design and search engine optimization company for 15 years before starting my coaching practice. The more the internet becomes the default place to look for businesses and services; the more important it will be for proper search engine optimization (SEO). Every business, even global businesses, should do local SEO. More and more people don’t just type the keyword they are looking for. Instead, they type the keyword and their city or zip code.
Local SEO is less expensive than global SEO so it is a more affordable option for local businesses, especially businesses that depend on clients that live close by. I have repeatedly tried to get restaurant owners to think very locally when it comes to their SEO. In cases like that, don’t stop with the city. We helped one restaurant get onto page one for the street where they were located and that alone resulted in a 15% increase in lunch business.
And, as always, please contact me for SEO consulting.
What is your SEO strategy?
After 15 years of running a search engine optimization company, I can say that there is one thing that can be done that will outshine any and all other SEO efforts: Good quality content. There are hundreds of SEO tactics that can be implemented, but if the content is bad, or non-existent, all other efforts will be useless. There are two reasons for this.
First, the search engines look at content to see if it relates to the other SEO efforts. If the content doesn’t match keywords, the search engines will ignore it. Plus, search engines are getting smarter all the time. Good content does not mean keyword stuffing. It is said that content is king, but that is not necessarily true. Good content is king. You need good quality content.
The second reason is that your real motivation is to sell your products or services to real live customers. They will leave very quickly if your content is bad or is nothing more than a keyword article. And remember, as far as SEO goes, there is no such thing as too much content.
Contact me if you need SEO consulting.
Networking for Introverts
It is true that some people are more natural networkers than others. Extroverts seem to be able to naturally socialize, and they are so good at small talk. Being an introvert does not mean a person is shy, however. Introverts just need a reason to network. Social situations are the bane of an introvert, so try to find a reason to be at the event. Networking can be a great avenue to get your products and services known, so find ways to make it easier. Make it a fact-finding mission. Or, if you know some of the people who will be there, check out their social media profiles to find a common interest you can talk about. Finding a purpose to network will make it a lot more enjoyable.
Learn more about networking for introverts in my new book, Leadership for Introverts.
#networking #introverts #leadership #book #leadershipforintroverts
I would say that whether local or virtual business coaching is better is completely dependent on the person. I offer both, and most of my clients take advantage of virtual coaching because they are in different parts of the country or in different countries.
There are many fantastic online business coaches. My recommendation would be to take advantage of the free first session (for those coaches that offer it) to make sure the two of you can work together.
Certifications are important. The International Coach Federation is the gold standard of coaching today, but many colleges are now offering degrees in coaching as well. I would recommend taking the college path because you learn a lot more than just coaching, and many colleges offer certification as part of the degree.
The number 1 thing to look for in a business coach is compatibility. Hopefully the coach you are considering has a free initial session so you can make sure that person is good fit with your personality. An amazing coach may not be the right one for you if your personalities clash.
Click here to schedule a free coaching session at MyCoach.Life.
Being an entrepreneur myself, and having run a web development business for almost two decades, I have seen many ecommerce businesses come and go. And, with the statistics from the Small Business Administration that say up to 85% of all businesses have been failing within 18 months of starting, the odds are against entrepreneurs.
But there are steps entrepreneurs can take to better those odds. Start by working on your business. There are five basic questions you can answer that could make a huge difference in the success of your endeavors. They are: Why are you doing what you are doing, what are your core values, what is your mission, what is your strategic vision, and what is your strategy? Working on your business, especially when starting out, is just as important as working in your business. That is why I have created a series of free webinar/workshops (I call them Webishops) to help entrepreneurs at www.webishops.com. These Success Planning Webishops help you to answer each of those five questions.
Firing someone is a difficult decision, but the reason to fire is a person rarely a spur of the moment thing. Chances are, many instances have already happened, and the person is probably a toxic element in the team. When it is decided to fire a person, do it quickly. Growth cannot happen in a toxic environment, and if you have decided to fire a person then the rest of the team already knows this person is toxic. The longer the person is allowed to stay in the team, the more poison that person will spread.
Brainstorming is a common practice in businesses, and brainstorming has come up with some amazing ideas and inventions. But there is one fundamental flaw in brainstorming: No new thoughts seem to emerge once one person comes up with a good idea. The main reason is because everyone bands together to refine and hone that one good idea into a fantastic revelation.
But what if you want several new ideas? What are good ways to keep the creative juices flowing? One way is to start the brainstorming session before everyone meets in person. Send out an email with details on the brainstorming session and allow members to submit suggestions before the session actually starts. There are a couple of benefits to this: First, it allows the introverts in the group time to think about new ideas. Introverts process internally, and too much talking while they are processing can make an introvert shut down and stop contributing during a meeting. Sending out an email in advance will help them be more creative. Second, it gives the opportunity for more independent ideas to come forth. Rather than everyone banding together on the first good idea, it gives the opportunity for the group to look at many ideas.
A Positive Outlook
I still remember the day I had a very difficult meeting scheduled. Two people I was responsible for had miserably failed to do some important tasks and, as a result, a large project was held up. I woke up that morning dreading the day to come. I visualized the meeting being absolutely terrible, and I was sure I would be let go because of the problems.
I did not lose my job that day, but the meeting did go as bad as I had visualized.
And I realized later that I had helped to make it bad. That was one of the situations that helped me to see that my mind will work to accomplish what I think about, good or bad. Now, each morning when I wake up, I visualize my day as being a great day. I imagine the meetings I will go to being happy and productive. I see myself doing my work and enjoying it, no matter what it is. I see in my mind’s eye customers that are happy because of what I accomplished, whether I actually see them or not. There are still problems that come up, but I have noticed that I now have less stress in difficult situations. And I enjoy helping others to see positive outcomes when big problems come up. I attribute that to changing the way I see my day when I wake up.
So when you wake up each day (or right before you go to sleep), visualize a great day. What meetings will you have? Who will you see? Visualize those interactions going surprisingly well. Imagine everyone smiling and laughing, happy for the time spent together. There is nothing you can do about what happens around you, but you have the power to control how you respond.
The elevator pitch is important in today’s business settings; it is a way to tell people what you do without spending a half hour doing it.
“I help people create their amazing tomorrow.” There are many different ways to create an elevator pitch, and everyone has a different slant on how to do it. Personally, I like the elevator pitch that makes the listener want to ask questions. I could say that I am a business, career, and life coach, but coaching is still one of those professions that seem ambiguous. The elevator pitch should say exactly what you do in as few words as possible. A humorous pitch, if done right, works also. A local drain cleaning company has the pitch: “I get the **** out of your life.” Be careful with humor, however, it can backfire. Spend time creating the right elevator pitch. I would say it can be up to 60 seconds, but 30 would be ideal. You should include your business name at the end and have a business card ready to hand to the listener.
Developing an elevator pitch is extremely important for introverts.
We tend to get flustered when we do not have a reply ready to go (extroverts, ever ask a person what should be an easy question, but you get that “deer in the headlights” look back?). Developing your elevator pitch will not only give you something to say, it will help you be more comfortable in networking settings.
As entrepreneurs and solopreneurs we tend to try to do everything ourselves.
But, as much as we want to tell our children that it’s true, we are not good at everything.
I would say the biggest change I made that has impacted my businesses has been admitting that I am not good at everything, and some things really drain my energy.
I love coaching; it is a great thrill to help my clients see a brighter future.
But I am so bad with numbers that I cannot even put receipts into my accounting software correctly. I used to dread the time when I had to input all those boring numbers so much so that thinking about it would sap my energy. Yes, it cost a bit of money, but hiring someone to take care of that part was such a relief that I feel like I am better at what I do because I am not worrying about that part anymore. What saps your energy? What would it really cost to hire someone else to do it? Picture yourself several months into the future. How do you envision yourself if you didn’t have to worry about doing that task anymore? If you feel a huge weight being lifted off you, it may be well worth looking into hiring someone.