Brainstorming is a common practice in businesses, and brainstorming has come up with some amazing ideas and inventions. But there is one fundamental flaw in brainstorming: No new thoughts seem to emerge once one person comes up with a good idea. The main reason is because everyone bands together to refine and hone that one good idea into a fantastic revelation.
But what if you want several new ideas? What are good ways to keep the creative juices flowing? One way is to start the brainstorming session before everyone meets in person. Send out an email with details on the brainstorming session and allow members to submit suggestions before the session actually starts. There are a couple of benefits to this: First, it allows the introverts in the group time to think about new ideas. Introverts process internally, and too much talking while they are processing can make an introvert shut down and stop contributing during a meeting. Sending out an email in advance will help them be more creative. Second, it gives the opportunity for more independent ideas to come forth. Rather than everyone banding together on the first good idea, it gives the opportunity for the group to look at many ideas.