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Entrepreneurs and Small Business: Do You Have an Elevator Pitch?

The elevator pitch is important in today’s business settings; it is a way to tell people what you do without spending a half hour doing it.

“I help people create their amazing tomorrow.” There are many different ways to create an elevator pitch, and everyone has a different slant on how to do it. Personally, I like the elevator pitch that makes the listener want to ask questions.  I could say that I am a business, career, and life coach, but coaching is still one of those professions that seem ambiguous. The elevator pitch should say exactly what you do in as few words as possible. A humorous pitch, if done right, works also. A local drain cleaning company has the pitch: “I get the **** out of your life.” Be careful with humor, however, it can backfire. Spend time creating the right elevator pitch. I would say it can be up to 60 seconds, but 30 would be ideal. You should include your business name at the end and have a business card ready to hand to the listener.

Developing an elevator pitch is extremely important for introverts.

We tend to get flustered when we do not have a reply ready to go (extroverts, ever ask a person what should be an easy question, but you get that “deer in the headlights” look back?). Developing your elevator pitch will not only give you something to say, it will help you be more comfortable in networking settings.

bicyclist golden gate bridge

Entrepreneurs: How to Have More Energy

As entrepreneurs and solopreneurs we tend to try to do everything ourselves.

But, as much as we want to tell our children that it’s true, we are not good at everything.

I would say the biggest change I made that has impacted my businesses has been admitting that I am not good at everything, and some things really drain my energy.

I love coaching; it is a great thrill to help my clients see a brighter future.

But I am so bad with numbers that I cannot even put receipts into my accounting software correctly. I used to dread the time when I had to input all those boring numbers so much so that thinking about it would sap my energy. Yes, it cost a bit of money, but hiring someone to take care of that part was such a relief that I feel like I am better at what I do because I am not worrying about that part anymore. What saps your energy? What would it really cost to hire someone else to do it? Picture yourself several months into the future. How do you envision yourself if you didn’t have to worry about doing that task anymore? If you feel a huge weight being lifted off you, it may be well worth looking into hiring someone.