Referral Groups – Yay or Nay
Referral networking meetings are vitally important for many small business owners. Ask any group of entrepreneurs where their clients come from, and referrals will always be toward the top of the list. But referrals do not just come from previous clients; they can also come from people who know, trust, and like you. Consistently going to networking meetings, whether they are national organizations or independent, can help you be known by other small business professionals in the area and will help get more referrals. The trick is to refer more people than referrals you receive. Be a benefit to the other people in the group. Of course, this means that you need to be able to trust them as well.
What do you think of referral groups? Leave a comment, I’d like to hear from you!
Networking for Introverts
It is true that some people are more natural networkers than others. Extroverts seem to be able to naturally socialize, and they are so good at small talk. Being an introvert does not mean a person is shy, however. Introverts just need a reason to network. Social situations are the bane of an introvert, so try to find a reason to be at the event. Networking can be a great avenue to get your products and services known, so find ways to make it easier. Make it a fact-finding mission. Or, if you know some of the people who will be there, check out their social media profiles to find a common interest you can talk about. Finding a purpose to network will make it a lot more enjoyable.
Learn more about networking for introverts in my new book, Leadership for Introverts.
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